To define where to put Program and Portfolio we need to think strategically.
Let’s imagine we want to have a profitable solution that is available on several global markets. Now we need the steps to hit this goal.
We have a project which is a restaurant’s ordering system which we need to deliver to the market. Thus, we need to develop a marketing delivery strategy. It will also include several activities, like analysis, SEO optimization, marketing campaigns, lead generation strategy, and so on. The majority of these activities could be executed only after our restaurants ordering system is live.
As you know, marketing activities are executed by a completely different team. The restaurant’s ordering system was created by a development team; and the marketing strategy will be executed by the marketing team. Marketing usually comes after the development team has completed their work. Do you see how it fits our product journey?